Global Perspective

However, we did not jump right into the semester with enthusiasm and excitement. Our first lecture was on photography, although I am very interested in photography, this lecture was tedious. To see the slides that Stephen Puppeteers was presenting the lights had to be shut off, which made it very easy to doze off or have your mind be somewhere else. Despite the dark lecture hall and the dullness of Mr.. Pettifoggers voice, his photographs were incredible.His photographs ranged from beautiful breathtaking landscapes to people from developing countries with health robbers and lost limbs. The variety of his photos Is really what lured me In. I was fascinated. I had no Idea what I would be learning and experiencing throughout this semester when I signed up for this course. Even after I had had this first lecture and had attended my first discussion I still did not fully understand. As I wrote my first assignment, I babbled on and talked mostly about my past with music, still believing th is course would be all about music.Little did I know, I was all wrong. I attended ACH lecture and finally began to catch on that I would be learning something new and enjoyable every Wednesday. Each lecture after photography got more intriguing and interactive with the audience. This course by far had the most entertaining lectures, bringing students on stage to dance and act. But even after all of these lectures I was not prepared for the final lecture. This fall performance was unbelievable. It had me with goose bumps up and down my arms and legs.I could feel the beat of the drums through my whole body ND I automatically and unconsciously began swaying and tapping along to the beat. They immediately began pulling students from all over the lecture hall onto the stage and put some sort of instrument in their hand. Despite the fact that these students had never played such instruments they quickly picked up on them and joined in on the organized beat. Although this music was made up as It went along, and there were no written notes, it was still highly organized.The students knew they could not just play along to any beat they desired. There were still rules they had to abide by. As the stage continued on with their instruments, the audience was then engaged within the music with singing, clapping, dancing, and stomping. It was unreal. We all consolidated to actually compose our own beautiful music. Was amazed. The instructors some how managed to get every single person In that lecture hall participating In our freshly composed music. And from what I could see everyone seemed to be enjoying It Just as much as I was.It was a wonderful performance. It as by far the best performance all semester, as my teaching assistant informed us it woo a De. I am lucky to nave Eden addle to experience sun an event. Entering this course I did not have high expectations, it was only filling general education credits for me. However, now that I have successfully completed this c ourse it was certainly so much more. I am fortunate enough to have been able to take such a class that bestowed me with such in depth introductions to various forms of arts, from photography, theater, Jazz, classical, dance, and so much more.

Ipod Decision Making Process

Describe and explain the characteristics that affect consumer behaviour and outline the consumer decision-making process as it relates to Apple iPod Introduction ‘Consumer purchases are influenced strongly by cultural, social, personal and psychological characteristics’ (Kotler, Armstrong, Wong & Saunders). This report will investigate the characteristics that affect consumer behaviour and the consumer decision-process as it relates to the purchase of an Apple iPod.This report will be describing and explaining how consumers go through five different stages to reach a buying decision and outlining the consumer decision-making process when a consumer buys a product. The Apple iPod is a brand of portable media players and was launched on October 2001. There are four different types of players, which can play both music and videos, including the ‘iPod Classic’, ‘iPod Touch’, ‘iPod Nano’ and the ‘iPod Shuflfe’. The Apple â⠂¬Ëœitunes’ software can be used to transfer music to the iPods from computers.Both the Sony Walkman and Samsung YP-P2 are the iPods biggest competitors and have the same touch screen control panel. They both can hold similar amount of music to that of an iPod. ‘Mintel forecasts that the UK audio equipment market will grow by an estimated 8% to reach a value of ?2. 2 billion at current prices over the period 2007-12. In real terms, with massive price deflation for electronics taken into consideration, this equates to 100% rate of growth until 2012. (mintel, accessed at 19th November 2009) ‘Market growth since 2006 for the Apple iPod has been in decline due to the high pricing scheme of the devices although price cuts like those applied to the iPod shuffle on Tuesday and cheaper Internet –capable models down the line should help the company reverse course and maintain a steady rate of growth through 2009, says one Wall Street analyst’, (http://www. ap pleinsider. com/articles/08/02/20/growth_potential_seen_in_steadily_maturing_ipod_market. html 20th February 2008). The Apple iPod is aimed at young adults aged between 12-25, both males and females.The Apple iPod is aimed at people in the middle/high class and for those who have a particular interest or passion in music. The report will also provide a discussion of the type buying behaviour related with Apple iPods and compare the process with a less complex product, such as a bottle of water in this report. Marketing recommendations will then be given for the purchase of an Apple iPod. The Characteristics that Affect Consumer Behaviour It can be seen that cultural, social, personal and psychological are the four characteristics that influence consumer behaviour.This section will describe how some of the characteristics associate with consumer behaviour when purchasing an Apple iPod. For the social characteristic influence, this can be that the person who is buying an iPod can be i nfluenced by friends, family or any other groups the person is part of, a friend of the person may recommend an iPod to be the best portible audio player to purchase, which would then give the consumer more confidence to buy an iPod. Inspirational groups, such as celebrities who could be seen using an iPod, might have also influenced consumer behaviour. This may influence a consumer, due to the status of a celebrity.Personal characteristics such as the age of a person can affect consumer behaviour. In this case a consumer may be in an age group where it is cool and common to have an iPod, so this would be more of a want for the buyer to have the product. An Outline of the Consumer Decision-Making Process Type of Buying decision behaviour This section of the report will discuss the type of buying decision behaviour associated with the Apple iPod. The decision behaviour for the buyer of an iPod would be complex buying behaviour due to the high cost of the product and is mainly purchas e infrequently.It could be said that the consumer has much to learn about the product and may have little knowledge about the product before making a decision to purchase it. For example, an iPod buyer may not know what functions of the product to consider. ‘Many product features carry no real meaning to the great majority of potential purchasers’ (Kotler 2008 page 263, p1). This can relate to the iPod when looking at the memory size and price of the product, a customer may not know the difference between a ‘10GB iPod and a ‘160GB’ iPod. So the buyer will pass though a learning process, first developing attitudes, and then making a thoughtful purchase choice’ (Kotler 2008, page 263, p1). So for marketers of an iPod, they must understand the way a consumer gathers information and the evaluation behaviour of a high involvement product. The advertising and size of the iPod may be used to help make it easier for a consumer to understand what the me mory size is of an iPod. Dissonance-reducing buying behaviour can be associated with the buying of an iPod, due to how expensive the product is and how infrequent it is purchased.For example, consumers buying an iPod could face a high involvement decision because of the high price of an iPod compared to a low involvement product such as a toothbrush and how the product can express the consumer, such as the which style and colour of iPod suit the consumer best. The Consumer may evaluate and do some research into the types iPods, prior to the buying decision to make give them more knowledge of the product. An explanation of each stage of the decision-making model This section of the report will explain each stage of the decision-making model for a buyer of an iPod.Below is the five-stage decision making process, buyers go through when they purchase a product. ‘The buying process starts with need recognition – the buyer recognising a problem or need’ (Kotler 2008, p age 265, p4). The first stage of the decision making model is where the consumer has recognised a problem or a need. Need recognition In relation to the iPod, is where the consumer has recognised that the product is available to buy and may have dissatisfaction with their current portable audio player.The iPod is not necessary a need, such as food or water. It is more of an individual want and the consumer may have more income spare to purchase an iPod. The purchase of an iPod could be mainly because of its appeal. ‘A need can also be triggered by external stimuli. Anna passes a bakery and the smell of reshly baked bread stimulates her hunger; she admires a neighbour’s new car; or she watches a television commercial for a Caribbean holiday’. (Kotler et al 2008, page 266 p1). This statement states that external stimuli can trigger a need.In relation to the iPod, the external stimuli could be an advert on television or someone in the public using an iPod, who seems to be having a fun with the product. The second stage of the decision-making model is the information search stage. This is the stage where a consumer is aroused to search for more information about the product they have been attracted too in the need recognition stage. ‘The consumer may simply have heightened attention or may go into active information search’ (Kotler et al 2008, page 266 p2). Heightened attention simply means the consumer becomes more receptive to information about a product.The consumer may pay more attention to adverts and products used by friends. Active information search is where the consumer gathers information, such as searching reading material or phoning friends to gather information, this usually depends of drive of the consumer to search for information about a product. ‘The amount of searching she does will depend upon the strength of her drive, the amount of information she starts with, the ease of obtaining more information, the v alue she places on additional information and the satisfaction she gets from searching’ (Kotler et al 2008, page 266 p2).This statement explains that the more a consumer wants a product, the more searching for information about the product will occur. In relation to the Apple iPod, a consumer may have been aroused by external stimuli such as an advert on television and then may go through active information search, where the consumer can obtain information from any of the following sources: * Personal sources: Family, friends, neighbours Commercial sources: Advertising, salespeople, the Internet, packaging, displays * Public sources: Mass media, consumer-rating organisations * Experiential sources: Handling, examining, using the product Personal sources can be the most effective for some products, as friends and families recommendations can be more reliable than an advert on television. As more information has been gathered from the above sources, the consumer’s knowle dge of the iPod increases. The consumer may know the different types of iPods available and their features that best suit the consumer.The third stage of the decision-making purchase is the information evaluation or evaluation of alternatives. This is the stage of the decision-making process, where the consumer uses information from the previous stage to evaluate other brands, products and services. The consumer also evaluates the benefits and features of the product they are going to buy. For high-involvement products such as the Apple iPod, the consumer is more likely to carry out a more extensive evaluation. Such as evaluating the advantages and benefits of the product they are interested in purchasing.

Family assessment Coursework Example | Topics and Well Written Essays - 1250 words

Family assessment - Coursework Example This structure is gradually changing, even though here we have considered father as the main provider and mother second authority for the decision making with father. Family assessment is the act of collecting data of a sample of a family and organizing the information derived from the data. However, the main purpose of the assessment is to find out the type of the environment that a child is brought up in. It also tries to find out the challenges that face a certain family and the factors that lead to the challenges. The assessment is done to come up with solutions that can be applied to create a better environment for the family. Through these family assessments, factors behind family failures have been realized and possible measures taken. Now we want observe and explore the idea of evidence based family assessment, which has significant influence on the mental health of the family members as well as the children. As many different researches has been published on this concept, ha ve harnessed here with detail analysis. Description of Family The assessment conducted was in a family made up of a father (49 years), mother (46) and two daughters one 22 years old years and the youngest is 12 years. The father is the provider of most of basic needs. However, the father, mother, and elder daughter make key decisions concerning the family’s financial issues and welfare like school fees and farming expenses. The father works as a salesperson while the mother is a farmer and a homemaker. The eldest daughter is a university student while the young girl is in a primary school. Both the mother and the father are college graduates. The language used by the family is primarily English. The only person available at home all through is the mother. The younger daughter is a day scholar in a nearby private primary school. There are three cats and one dog in the household. The dog is the best pet for the young girl. In this family, the father cannot make a decision witho ut informing the wife and the children. Developmental stage Developmental Stage – Evelyn Duvall has developed 8 stages for a family which is ; Stage-1 Married Couples yet to have children, Stage-2 Family with infant child, Stage-3 Families with pre-school children, Stage-4 School –going children within families, Stage -5 , Families where teenage children Stage-6 , where last children leaving home, Stage-7, -Middle age parents and Stage-8 Aged parents. These are the stages based on the age and the life cycle of the family member. Some may come up with the idea of power differentiation like mother as main decision maker or father, which is frequently appearing in current society. Family Structure- According to the theory of Development by Duvall, this family is in the fifth stage of development. The major issues are balancing of freedom with responsibility as teenagers mature and become increasingly autonomous, refocusing the marital relationship between the parents and communicating openly between parents and children. Child Development According to the theory by Erickson, the two children are in the stage of Fidelity: Identity vs. Role confusion. For one to reach this stage, development mainly depends on what a person is done for. However, at this stage, ones development is dependent on what one does. An

Starbucks Essay Example | Topics and Well Written Essays - 750 words - 1

Starbucks - Essay Example Other countries where Starbucks has opened several stores include Canada, where it operates 1,248 and Japan where Starbucks has 965 stores (Garza par. 1). Industry Starbuck Corporation deals with the sales of drip brewed coffee, hot drinks of espresso, coffee beans, hot and cold drinks, sandwiches, salads, sweet pastries, Panini, snacks and other items such as tumblers and mugs. In addition, Starbucks sells coffee and ice cream at its grocery stores (Stevens and Loudon, 2005). As aforementioned, Starbucks is currently the largest coffee company and chain in the world operating more than 20,000 stores in 62 countries. Starbuck also stands out as one of the major employer company in the world with more than 149,000 employees. In addition, the company has over 4 million followers on Twitter plus 34 million likes on Facebook (Garza par. 3). Regarding growth, Starbucks currently operates at a mature stage of its lifecycle. Since its founding more than 2 decades ago, the company has experi enced rapid growth since its formation. Nevertheless, the growth prospects have significantly slowed down in recent times, which have even forced it to close some of its chains. Starbucks is currently focusing its efforts on its earlier endeavors and internationalization (Allison 4). Starbuck’s Mission Statement Starbuck’s mission statement is more than just words. ... Starbuck’s Sales History Starbuck has always registered increased sales over the last two decades of its existence. With a market capitalization worth $50 billion, the company has always been able to register increased sales, thanks to its quality coffee, which continue to attract more customers. In the year 2012, for example, the company registered $13 billion in sales (Murphy par. 3). Target Markets Starbuck has a very diverse market with segments varying depending on the different products that the company offers. However, in general terms, Starbuck’s target market comprises of the coffee drinkers throughout the country. Starbuck also targets mainly men and women aged between 18 to 35 years since they form about 40% of the total market. Most of the company’s customers reside in cities and suburban areas. Starbuck’s target market also comprises of university faculty members and students, as well as individuals working in managerial, professional, and exe cutive positions. Further, the company also targets people with earning relatively higher incomes, since the company’s products are more expensive than other coffee shops such as Tim Hotton and Coffee Times (Murphy par. 5). Competitive advantage Starbuck’s competitive advantage is based on the company’s strengths. These include the premium quality of its coffee drinks and other products that it offers. Starbuck also provide its customers with a brand experience that goes beyond the products that it deals with, including excellent customer service, peculiar drink names, and elegant looking stores that serves as an excellent meeting point. The company also gives back to the community and protects the environment through corporate social responsibility. In addition, the company has strong personnel

United Arab Emirates Essay Example | Topics and Well Written Essays - 2000 words

United Arab Emirates - Essay Example United Arab Emirates The principal and the most prosperous of all of the seven states is the capital of the federation, the Abu Dhabi generating nearly sixty percent of the country’s wealth. The most popular city from the federation, Dubai City is located in the Dubai Emirate, the second leading emirate while Sharjah City and Khawr Fakkan are the two main cities in the third biggest state, the Sharjah. The UAE consists of tribal groupings of Arabian Peninsula sheikhdoms found on the tip end of the Persian Gulf and north the Gulf of Oman, the area was involved in several dynastic clashes for centuries just immediately after it was converted to Islam in the seventh century. The main tribal groups of the country’s nationals are the Qawasim and the Bani Yas who emerged as the powerful tribes after the dynastic disputes. The Qawasim were originally traders and inhabit the present day emirates of Ras al Khaymah while the Bani Yas were predominantly agriculturalists and pastoralists and lived in what is today the emirates of Abu Dhabi and Dubai. The British mounted expeditions against the inhabitants in an attempt to have control of the maritime routes and a desire to establish supremacy in the area over other interested European powers. However, regular warfare among tribes was still rampant at sea and the sheikhs made several truce agreements with the supervision of British political authorities to whom the warring parties reported any violations of the truce treaty. A perpetual maritime truce was signed by the tribal sheikhs in May 1853 to end any further conflicts at sea between the tribes. The coastal sheikhdoms thereafter remained under British protection practicing their traditional form of Arab monarchial rule while Britain oversaw their defense and foreign relations. In 1952 under the guidance of Britain, the seven sheikdoms established the Trucial Council to advance the implementation of common policies concerning administration of the sheikhdoms with the aim of eventually leading to a federation of emirates. In 1968, Britain decided to end the protection status with the seven sheikhdoms and withdrew United Kingdom armed forces out of the region. Three months thereafter, the seven sheikhdoms formed a Federa tion of Arab Emirates together with Qatar and Bahrain, still under British rule. However, in 1971 the latter two states decided to cede from the federation to establish separate sovereign states. Immediately after in the same year, Abu Dhabi, Ajman, Al Fujayrah, Dubai, Sharjah and Umm al Qaywayn agreed to have a common federal constitution in order to achieve independence under the United Arab Emirates. On December 1, 1971, Britain ended all ties and relationships with the seven sheikhdoms including every one the treaties and declared the federation independent on December 2, 1971. Initially the six emirates formed the federation and the other remaining sheikhdom, Ras al Khayman, joined the United Arab Emirates in February 1972. When independence was declared, Sheikh Zayid of Abu Dhabi assumed the presidency of new UAE until 2004 when he died while Sheikh Rashid Al Maktum of Dubai was entitled the vice president and his son Sheikh Maktum ibn Rashid Al Maktum was named the prime mini ster. Geography

The Lowest Moment in Advertising Essay Example | Topics and Well Written Essays - 750 words

The Lowest Moment in Advertising - Essay Example While motion picture companies all over the world use this advertising tool to advertize the favorable reviews their movies received, Sony Pictures went ahead of the game. They invented their own critic by the name of David Manning and under this name wrote fake favorable reviews for not just the Knight’s Tale but also for Hollow Man, The Animal, The Patriot and the Vertical Limit (Lawrence and Webber, 2010). Sony Pictures Entertainment Sony Pictures Entertainment (SPE), formerly known as Columbia Pictures Entertainment was found in 1987 in California. SPE is subsidiary of Sony Corporation of America. Sony Corporation of America is further a subsidiary of Sony Corporation based in Tokyo, Japan. This multinational media conglomerate produces and also distributes motion pictures and television serials. SPE is one of the biggest media and technology conglomerates that provide entertainment in the form of movies, television, and technology to more than 140 countries around the wor ld. It reported total revenue of more than seven billion in 2010 (Sony Pictures, 2011). Where Sony failed With an organization as big and as established as Sony Pictures, this kind of advertising was not expected. The use of David Manning in numerous such advertising projects led Sony Pictures to incur a fine of 1.5 million pounds (BBC News, 2005). While Sony Pictures can easily recover from the financial aspect of the situation, it is the resulting brand value that creates challenges for the company. This particular advertising approach has affected Sony Pictures on different scales and aspects. Social, Ethical, Regulation aspects   Advertising has quickly become one of the five largest industries of the world. We are constantly exposed to advertising. Even when we do not realize it, advertising moulds our lives in such a manner that we are being constantly hypnotized with it. This has raised concerns among various critics who demanded the need for regulatory practices on adverti sing. The government was forced to take notice to protect the interest of the consumers against false advertising. However, even when the government has posed sanctions on certain types of advertising, social and ethical issues still arise which are outside the boundaries of these laws and here companies must take on their corporate social responsibility to ensure good practices. On the social level, advertising interacts with the consumers to educate them, create a feeling of happiness and generally improve on the standards of living (O’Guinn, Allen and Semenik, 2008). However, the use of David Manning’s review created the opposite effect. It misled the consumers through wrong information and those who went to watch the movie based on the review did not receive the level of satisfaction that they expected from a movie that was favorably liked by a critic. From an ethical stand point, advertising is supposed to be honest, fair and sensitive. Even if we often assume cre ative license to sell products through advertising, ethically we are required to ensure that the advertising is not deceiving. The use of David Manning was particularly deceiving since no such review was written and no such critic even existed at The Ridgefield Press. Such practices in advertising are called deceptive

Menu Driven Interface Essay Example | Topics and Well Written Essays - 1000 words

Menu Driven Interface - Essay Example Menu in Graphical User Interface plays an imperative for human interaction with the computers. Menu driven interfaces facilitate the users by providing a catalogue of options for selection to navigate from one page to another. Several strategies and approaches have been developed to create or select menu for the user interface of the computer application. And one of the strategies for the development of menu-driven interface is recognized as user dialog. In user dialog strategy, the control of the computer application is transferred back and forth between the computer application and the user. The user passes a command to the computer application by selecting a menu item and the computer application respond by executing the command. Usually, the related menu items of the computer application’s user interface are categorized into the groups that can be displayed in the dialogue boxes. This approach facilitates the users to search and navigate to the pages of the computer applic ation (Senn, 2009). Importance / Popularity of Menu Driven Interface There are various reasons for the popularity of the menu driven interfaces and most of the imperative reasons is the high level of usability. The users do not require remembering the commands for using the software application efficiently; therefore, the users can effectively utilize the computer application easily. Furthermore, the menu driven graphical user interface is suitable for even the novice computer for not generating the errors, as they do not require typing the commands. The effort required for utilizing the GUI application is much reduced as compared to the command line interface, hence, it can be stated that the productivity of the users is increased. Above all, a user guide is available to facilitate and help the users to successfully employ the application and achieve the required objectives of the computer application deployment. The menu driven interfaces are becoming more popular even in modern computing age because of their appealing features. The menu driven inte rface is not only beneficial for the users or clients, however, the software development companies also find it advantageous as they do not require developing the menu again and again. The software components are developed once and reused to development cost and time. Moreover, comparatively less training is required to use the computer system; therefore, the software companies can save the cost of extensive trainings. Hence, keeping in view the facts, it has been identified that the graphical user interface having menus has made the human computer interaction simpler and easier (Norman, 1991). Strategies of Menu Driven Interface So far diverse categorizations of the menu driven interfaces have been developed, however, mainly the menu driven interface can be categorized into three (3) major strategies include: the full screen menus, the bar and pull down menus and pop-up menus. These different strategies can be used to make menu driven interfaces visually more appealing as well as u ser friendly. The full screen menus usually represented on the entire screen of the computer application and the user selects the options given on the screen. The Pop-up menus (may also be called as user dialogue) are presented in the boxes with a list of

Project Motorcycles Assignment Example | Topics and Well Written Essays - 1500 words - 1

Project Motorcycles - Assignment Example According to PRWeb (2013), the Motorcycle, Bikes and Parts industry has entered the maturity stage and it is shifting its focus on the international trade. There is an increasing demand for low-cost and fuel-efficient motorcycles by the customers as they have less disposable income. In 2009, the industry revenue declined by 37.3% (Molavi, 2010) and it is forecasted that the trend will continue in the next five years to 2012 with declining percentage of 6.7% every year (â€Å"PRWeb†, 2013). Likewise, it is expected that there will be a change in the target customer as the young people are looking for the motorcycles. Previously, only old people aged above 45 years were demanding these products. With easy access to the countries where production can be done on a cheap level, the companies within the industry are employing the production processes which will save their costs and allow them to earn a huge amount of profit. There are various types of organizations in the business world but the three main forms of companies which are idle for project management purposes are functional organizations, matrix organizations and pure project management organizations (Bobera, 2008). Considering the scenario of the company, the best structure is the matrix one as it allows the managers to keep a balanced focus on both existing and new projects. Since the company is planning to manage its middleweight motorcycle and large motorcycle businesses simultaneously, the matrix structure will make sure that both projects are efficiently managed. Other positive aspects of the matrix organization for the company are that the resources can be shared among various projects, the project manager makes sure that the project work is coordinated and integrated with other units, the resources are effectively balanced to make sure that the costs and quality requirements are sufficiently met and at the end of the project the anxiety of project members is

Ann Taylor Brand Analysis Term Paper Example | Topics and Well Written Essays - 1250 words

Ann Taylor Brand Analysis - Term Paper Example The Ann Taylor brand was created in 1954 and today it has become a well established brand. According to Keller, Sternthal and Tybout, in case of established brands, managers must reassess their points of parity and points of difference from time to time. When customers think about Ann Taylor, they first consider the long term and the admirable market operations of the brand. In order to analyze the brand image of AT, a survey was conducted among 6 women professional from different age groups (between 30 and 39). From the survey responses, it is obvious that old brand image of Ann Taylor including poor fit, the traditional style, comes to customers’ mind when they think of AT despite the restructuring efforts of the company. All the five respondents said that they owned an Ann Taylor product. In addition, most of the participants said that they gave great emphasis on company’s reputation while choosing a clothing brand. The survey also indicated that poor quality and sty le are the main reasons why customers are reluctant to buy AT products. Misconceptions like ‘AT still follows a conventional business pattern’ also have adversely affected the brand’s reputation and thereby sales volume. Nowadays, AT deploys celebrities and initiates advertisement campaigns to change its brand image and associations so as to make consumers enlightened on particular product characteristics and quality. This advantage assists Ann Taylor to raise sales only on the strength of its brand image despite its product features. Although these brand-related or non-product related associations have to be emphasized, the company must make sure that such associations do not reduce the market demand of its products. In short, American women customers tend to choose Ann Taylor brand mainly because of the reputation the brand has in the US clothing market. Brand Elements Brand position, brand promise, brand personality, brand story, and brand associations are the important elements associated with a brand. Ann Taylor brand specifically works for addressing the clothing needs of middle class professional women. This brand equally serves the interests of every woman whether she is a trainee in a small firm or a top executive at a multinational corporation. High quality is the most important feature that the brand offers to its customers. The brand is well known for its repute across the New York market for more than a half century. The company’s long success history adds value to its brand credibility which in turn assists the brand to maintain customer loyalty. While analyzing the brand association, it seems that the Ann Taylor makes efficient use of its logos, packaging, and slogans. Ann Taylor’s Heidi Klum featured Holiday 2010 campaign attained great public attention and it assisted the company to change its brand image to some extent. However, Ann Taylor’s logo is not much recognized in the market and people do not e asily recognize AT products among other brands despite its long years’ service history. In short, these brand elements have reinforced the point of difference, which represents the outcomes of product differentiation. While analyzing

Strategic Marketing Essay Example | Topics and Well Written Essays - 3500 words

Strategic Marketing - Essay Example However it is accomplished, the satisfaction of all physical distribution needs in the marketing channel must be accomplished for the rest of the channel to function successfully. The selection and use of physical distribution facilitating agencies is quite different than the selection and use of facilitating agencies for other channel services. In most cases other than for physical distribution, the facilitating agency will be employed and paid for by whichever channel member needs it. For physical distribution, however, the manufacturer or marketer will normally locate, select, and pay for the services of agencies involved in physical distribution (McCalley, 1992, p. 43). Channel strategy literature informs us about channel-facilitating agencies that can provide a variety of services for the manufacturer or marketer of products. Marketing services in this context needed depend on what can be expected from the channel members and the capabilities of the manufacturer. In this case not only strategies are required but other governance and management issues are also of significance that are most commonly the selected marketing channel members as they have the ability to ship and store products at the wholesale or retail levels in the market. These are actually the intermediaries that provide all or most of the physical distribution functions. In conditions where the channel members are unable to provide the needed services, the manufacturer has the option of providing the services itself or employing facilitating agencies to perform them. Therefore the need for all or some of these services or for other physical distribution services depends on manufactu rers’ ability to themselves satisfy the key physical distribution requirements of the marketing channel to be managed. Let us review that in order to help us in determining what is

Professional Responsibilities Legislation Essay Example for Free

Professional Responsibilities Legislation Essay â€Å"Teachers must meet their professional responsibilities consistent with the institute’s (IFL’s) professional values.† (IFL) One of the IFL’s many codes of professional practice. Upholding the code of conduct and relevant legislation is the basis for you as a teacher. Among the legislature you need to understand is the importance of the health and safety act (1974) – it says all workers are entitled to work in a safe environment where risks are properly controlled. The HSWA act is also the umbrella under which more specific regulations such as the Manual handling act 1992 (amended 2002) are made. Another fundamental element of workplace health and safety management – and also a legal requirement is RIDDOR; the reporting of injuries, diseases and dangerous occurrences regulations 1995. Also of great importance the childcare act 2006, it stipulates every child should get the support they need to be healthy, safe, and enjoy and achieve economic wellbeing. As a teacher you also need to have your own professional values – views, beliefs that will underpin your profession. â€Å"A good teacher is more than a lecturer.† (AMEE 2000) You are no longer a dispenser of information or a walking tape recorder but instead you are a facilitator or manager of the students learning. You are there to ensure all learners have access to the same resources, the same support and you don’t differentiate instead embrace and respect people’s differences and their choices. You are there to guide them, provide information and offer suggestions. But it has to be a 2 way process, by helping them you will also develop your skills because â€Å"teaching is itself a learning process for the teacher† (Joyce, Showers 2002). Everyone is different and you need to be prepared and have contingency plans for all levels of knowledge and skill – you will find bored students make bad students. They don’t just have a variety of levels but also different learning styles, be sure to have a mix of kinaesthetic, visual and audio resources. You can use handouts with the camera instructions on, a video showing how it works, and then let them try themselves. It is your responsibility to ensure all students no matter how diverse are given equal learning opportunities – that means assuming different roles. So for Learner X (names are confidential) you need to be firm, authoritative, Learner Y asks a lot of questions – be prepared to listen and summarise, Learner Z needs more encouragement.

Hitachi Essay Example for Free

Hitachi Essay 1. Product line The three main products of every company are1-door, 2-door and 3-door+ refrigerators since all of them produce it. This leads to a tense competition of those items. Most of companies have the high competition in segment of 2-door refrigerators. Moreover, Side by side refrigerators are produced by only Hitachi and Samsung because of negative growth in this segment. 2. Pricing Strategy Hitachi is using â€Å"Premium pricing† that suit to their products. Hitachi would like to make the brand image to show the customers about high quality of their products and gain number 1 value market share. In the other way, Mitsubishi is using competitive price because they would like to reach on the target audiences and remain to be number 1 of market. Toshiba also uses Competitive pricing in order to be competitive with other brands. Samsung is using lower pricing to attract most in the lower to middle incomes segment. 3.Distribution Strategy Every companies use Selective for distribution strategy to sells product to customers. There are two types of distribution channels; Mass merchandized and General electric shop (dealers). The mass merchandized are PowerBuy, Power Mall (Paragon), HomePro, BigC and Tesco Lotus to sell their products to customers. Moreover, every brand also sells their products locally through local dealers. The dealers are in every parts of Thailand. 4. Target Audience All companies have roughly the same primary and secondary target audience which are households and organizations respectively. However, the target audience of each brand is targeted differently based on income level, age and lifestyle. The primary target audiences of Hitachi are middle to upper incomes because Hitachi set price as premium pricing and age of target audience is middle age to adulthood (aged between 35 and 50) because the design is conservative. Mitsubishi produces innovative design for focusing on middle incomes and people of middle age to adulthood (aged between 35 and 50). Samsung focus on lower to middle incomes because they use lower pricing strategy and they use celebrities as the presenters in advertisement to attract those who are interested in the celebrities which is usually people of middle to low income and have younger age (between 25 and 35). Toshiba focus on middle income because they are using competitive pricing. The range of age of target audience of Toshiba is wide because they have conservative design and has just come up with more innovative design in order to attract people of younger age, therefore the age range will be between 25 and 50. Moreover, the companies also focus on the organization in secondary target customers because the companies can get the opportunity to sell the products if the organizations would like to order the large volumes of refrigerators. The organizations can be either government or private sector. Both of target audiences are important for the companies. Customers choose the brand base on their perception, which is along of line of quality, value, and cost. 5. Positioning In the positioning mapping Hitachi is currently in quadrant of having High Price and conservative design. Mitsubishi and Samsung have the high innovative design but Mitsubishi is perceived as high price whereas Samsung is perceived as low price. Toshiba is in conservative design with moderating price in order to be competitive with other brands. 6. Objectives -Marketing Hitachi focuses on gaining more profit to be number 1 of value market share in the refrigerator industry. They can gain more opportunity than other competitors and make the relationship to customers in long-term by service quality. Mitsubishi focuses on remaining the number 1 in market by maintain the existing customers. Samsung focuses on being number 1 of 2-door market share because 2-door market is the largest market share in the industry. To be the number 1 of market share of 2-door refrigerators, the company has the varied models of 2-door refrigerators and made the lower prices. Toshiba focuses on retrieving from the Mega-flood effect in 2011 because the flood was attacked to Toshiba factory and warehouse. It makes the products become shortage in the market. They have to recovery to come back on the market. Promotion Hitachi provides offering premiums to consumers and gaining closer relationship with the people in the long-term. Mitsubishi uses Discount prices to consumers. It makes the customers become confidence to the company and achieve the company’s goal to be remaining number 1 in the market. Samsung has Heavy promotions to consumers, price reduction, premiums and more. The company would like to be the first brand to be the customers’ mind. Toshiba would like to continuous price reduction in order to not promote much like other competitors.

Social Media In The Jasmine Revolution

Social Media In The Jasmine Revolution The Jasmine Revolution is another name for the Tunisian Revolution, a series of violent protests that began on 18 December 2010 in Tunisia as a form of civil resistance. The revolution was a result of years of corruption, unemployment, poor living conditions, and lack of freedom of speech, facilities, inflation and political freedom. The protests were trigged when Mohamed Bouazizi, a street vendor, set himself on fire on 17 December 2010 protesting the humiliation inflicted on him by a woman municipal official. This led to a period of great social and political turbulence in Tunisia which eventually led to President Zine El Abidine Ben Ali, who had been ruling Tunisia since 1987, fleeing the country and officially resigning on 14 January 2011. This uprising in Tunisia led to subsequent revolutions in many Arab countries, popularly known as Arab Spring. Protests began in Egypt which led to fleeing of President Hosni Mubarak, ending his 30 year rule. There was civil war in Libya which led to fleeing and death of the ruler Muhammar Gaddafi, ending his 42 year rule. There were also major uprisings in other parts of the Arab world like Yemen, Jordan, Syria, Bahrain, Algeria, Morocco, Iraq, Iran and Mauritania. There were also protest in other parts of the globe like North Africa and Middle East. Dictator Bel-Alis government had a strong control on various media platforms. Despite great attempts at repressing the protests that were happening in Tunisia, Tunisians used a very powerful tool to make their voices heard social media. The role of social media in the Jasmine Revolution is analysed in this paper. Literature Review In the article Social Media: The New Tool of Revolution by Aditi Malhotra, appeared in CLAWS Publication, she talks about how social networks like Facebook, and Twitter played a very vital role in being about the change during the Arab Spring. She talks about this fire spread from Tunisia to Egypt, Libya, Lebanon, Syria, Jordan, Algeria, Bahrain and Saudi Arabia. While talking about the Jasmine Revolution in specific, she talks about the media blackout that was present in Tunisia. The government controlled all media platforms and it was the social media who finally was able to make a break through. Millions of people in Tunisia and all over the world were a part of the revolution as pictures and videos of the protests were shared all over the social network. Mohamed Bouazizis self-immolation which triggered the revolution was in fact not one of the first cases of self-immolation in Tunisia, but it was covered by Al Jazzera and other news channels and shown to the entire world. The ar ticle goes on to say how the government did in fact try to stop the flow of information by blocking websites, deleting accounts, arresting bloggers and other active people on the social platform but they were unable to the stop this great force. In another article, The Emerging Role of Social Media in Political and Regime Change by Rita Safranek, published in ProQuest, talks about social media as a major catalyst in bringing about the change in many countries that were going through a major period of political unrest. The author talks about the triggering point of the Jasmine Revolution, the self-immolation of Mohamed Bouazizi was captured by passers-bys and posted and re-posted on YouTube for everyone to see. Furthermore, the mass protests at his funeral also spread quickly and all over. The author goes on say that despite very strict censorship of the internet by Tunisias government, Tunisians were able to emerge as highly connected 33% of the Tunisian population uses the internet, 16% uses Facebook and 18% uses Twitter. Although the government did block YouTube during the crucial period of protests, it was unable to stop experienced bloggers and activists from finding alternate methods like by using private and proxy net works to post and re-post various contents and videos all over the cyber world. In fact, there was an eight percent increase in the number of Facebook users in Tunisia in the beginning of January 2011. The nature of the content being shared also changed with time more content related to the current political situation and unrest was being shared. Although the author credits social media with helping organize the protest and connect activists, she also goes on to say that the social media will not be help with running the country which is the current concern in the country at present. Discussion of the Case The social media Facebook and Twitter might not have caused the Jasmine Revolution but it definitely was a major catalyst in bringing about the change that we see in Tunisia today. Tunisia was always susceptible to an internet-enable revolution considering a good number of Tunisians are internet-savvy, use social media and most of the population uses mobile phones. Although the number of people active on Twitter was not as high, what matters more is who is tweeting, rather than how many people are tweeting. The very first trigger to the revolution, Mohamed Bouazizis self-immolation, created such an upheaval due to the fact that is shared on the social media and which is when it got Al Jazeeras attention which showed it to the world and after which when news channels all over the world started showcasing it. The revolution thus began in the city of Sidi Bouzid, in the interior of the country as a result of the police got violent and the shocking images and content were shared on the Internet. Subsequently, the protest spread to the more the more prosperous parts of the country where activists became more organized and finally when President Ben Ali was ousted and the country was in mayhem, Tunisians used to the help of the social media platforms to organize themselves further to combat the armed forces. The internet and mobile phones were effectively used to inform places where the security forces were being deployed and where the next protest would be. Facebook was used to share the latest news regarding the protests and images of the governments brutality against the citizens. 75% of Facebook users were 18-24 years of age. Tunisians used Facebook to update their friends and families about the current situations on their cities and villages. Many Facebook users changed their profile picture to the symbol of the democratic revolt showing images of camaraderie. Twitter was also a major platform for the people to voice their sentiments. Tweets were dominated by the tag #bouazizi, subsequently, the day the President was ousted, #sidibouzid was most used hash tag and finally the whole country became consumed with #tunisia. In total, there were 196,000 mentions of Tunisia, which reached 26 million Twitter users all over the world. Television also became a part of the revolution. Even though the domestic channels were heavily-censored by Ben Alis regime, the cable channel, Al Jazeera began broadcasting videos that were being shared on the internet. This helped in spreading the revolution from the younger demographics were techno-savvy to the older demographics. This helped in making the movement bigger and more active. Instances of brutality by the police and officials became more and more public which generated even more rebellion in the Tunisians. An aspect where social media helped was creating some order and organization to the chaos. Rumours and misinformation could be easily corrected and passed on using social media. Activists could use this platform to create calm and counter people who were taking advantage of the situation in order to create terror. Another aspect of that played a significant role was the spread of music on the social media platform. Hamada Ben Amor, a.k.a. El General performed a song Rais Lebled which became a sort of revolution anthem for the young protestors of Tunisia. Hamada Ben Amor was one of the most popular Tunisian Internet rap artists. The lyrics of the song talked about oppression and poverty and considering the fact that rap was banned; the song became an even more major symbol of youth rebellion. The song was shared only on Facebook, which made it even more exclusive. After the President fled from the country, the song was aired on Tunisian television for everyone to hear. Since then El General wrote a new rap song, Vive Tunisie! as a tribute to the protestors of not only the Jasmine Revolution, but also of many other Arab countries were revolutions took place like Egypt, Morocco, Libya and Algeria. Analysis and Conclusion Social media indeed was a major enabler of the Jasmine Revolution. In fact, it has also gone to be a similar catalyst in many more uprising to follow in the Arab world. It will continue to play a major role in political change as it easy to access and difficult to control. The authoritative governments cannot control the social media the way they can control the traditional media. Social media enable the chance to organize even when surrounded by utter chaos. Social media also helps achieve something major connection with the outer world. It is easy for the authoritative government to ban or censor various traditional media platforms thus influencing the kinds of news that is outside world hears. But using social media which is hard to censor or ban, such a restriction is impossible. The real picture of what is going on in the country can be portrayed to the world. This can enable to country in question get outside help and support which will only strengthen the entire movement. The interesting characteristic of an internet-enabled movement is the flat structure. The movement is not led by one particular person organization. It thus seizes to have a hierarchy. Anybody, of any age group, size, colour or gender can be an integral part of this movement and nothing can break down this flatness.

Location Analysis Of A Franchise Restaurant :: essays research papers

Location Analysis of a Franchise Resturaunt Problem Statement: Boston Pizza International Inc. is a Canadian owned and operated restaurant. It has many facilities in Canada and has opened facilities in the United States and in Southeast Asia. Boston Pizza is penetrating further into the Canadian market and is opening at a new location on 8th Street in Saskatoon. The chosen location has been the home of many previous restaurant failures. It seems odd that any restaurant would want to open in a location which has proven to be unsuccessful. What characteristics does Boston Pizza have that other restaurants don't have that may allow this location to be successful? This new location will be the second Boston Pizza franchise in Saskatoon, complimenting the facility operating on 50th Street. Will the market areas of these two restaurants overlap? * * * * * The early beginnings of this restaurant occurred in Edmonton, Alberta. In 1963 the first Boston Pizza and Spaghetti House opened. The name of the restaurant is seemingly odd because Boston is the name of a city in the United States, and has nothing to do with a pizza restaurant located in Edmonton. Ron Coyle, the original owner, named the restaurant 'Boston' because the Boston Bruins NHL hockey team was the favorite of the Edmonton area in the 1960's and he wanted his business to use sports as a promotion. Another reason, which may have been more of a coincidence, was that his accountant's surname was Boston ("only way", 37). Boston Pizza and Spaghetti House became a popular restaurant and in 1968 it began to operate as a franchise. In mid-1968, Jim Treliving, a former drum major for the RCMP, and his friend Don Spence bought the franchising rights for British Columbia with the exception of Vancouver. They opened their first unit in Penticton, British Columbia, and in the first year of operation the pizza restaurant grossed $52,000 and the nightclub which was co-located with the restaurant grossed $80,000 (Cameron, 16). Meanwhile, franchise units opened in Edmonton, Winnipeg and Vancouver. As the pizza chain grew, Treliving and George Melville (who had become involved with Treliving's restaurants as a financial planner) became involved in real estate ventures in Hawaii and the Okanagon Valley and also in oil investments in British Columbia (Cameron, 16). In 1983, these two men purchased Boston Pizza Spaghetti House from the original owner Ron Coyle for $3 million. This money was raised from private lenders ("recipe is simple", 16). During that same year, the headquarters of Boston Pizza was moved from Edmonton, Alberta to Richmond, British Columbia where it is found today.

Problems with Digital Imaging :: Photogpahy Images Pictures Essays

Problems with Digital Imaging â€Å"A picture is worth a thousand words†, Barnard, 1921. A critical use of images is for communications[1]. Images convey details and illustrate a specific scene in ways words could never do. People navigate the world primarily through sight, we can garner a great deal of information from just a glance. For hundreds of years, man made images, images created for a purpose to either illustrate a scene or capture a moment were done in the forms of paintings. These were basic to start, but improved with each passing year. Not too long after, there were a multitude of art styles, paintings who’s images were distorted, and strange, like those of Monet, and Picasso, but their purpose was not to capture the image as it were, but as they saw it, those painters were trying to show their audience a new way of looking at things. Photography entered the scene around the early 1800s, the first successful picture was produced in 1827 by Niepce[2]. Photographs historically have not been treated with the same attitude as paintings. Photographs are regarded as snapshots in time, faithfully recreating with unbiased attention to every detail in the scene, credible enough to be admissible as evidence in court. Fast forward to modern times, and with the advent of computers and digital imaging, the artistic expression of paintings has been merged with the unbiased realism of photographs to create realistic artistic expressions. No longer are artists limited to having to create images from scratch using their bare hands, and no longer are photographers limited to images only capture-able in the real world. But with great power, comes great responsibility, this is not a technology which should be taken lightly. Unchecked it would lead to mischief. Suffocate the technology, and you could be infringing on people’s right to free speech and artistic expression. Already the use of digital imaging has created great controversy. Ford Motor Company is in hot water over a series of television commercials depicting animals being mistreated by the advertised car, most notably one of a cat being decapitated with the sunroof of a hatchback[3]. The adult entertainment industry is usually always on the fore front of technology, and no doubt, always under fire for their use of technology. In this case, the use of digital imaging to create simulated child pornography.

Education in France Essay -- essays research papers

Education in France France is a nation focused on culture. It is in many ways the "cultural capital of the world". France has always been an inspiration for many artists. Due to its strong culture and other moral factors, France is a country afraid of change and its education system is subject to this fear. In France today, the education system is very similar to what it has been in the past. As other nations take steps to reform and improve their educational facilities France must be willing to follow or they will be left behind. In France the education system is run by the state, it is supported by the state and is therefore basically free. During a French education, emphasis is placed on the transfer of knowledge. This approach is different from the U.S. where the emphasis is placed on showing the excitement of learning and how the child can find information for him or herself. As in the U.S., education is separated into levels that must be passed in a sequence to go on. There are 5 levels of education in France. The first level is called Creche. The Creche is the equivalent of daycare in the U.S. The age range for the Creche is from birth to 3 years. The Creche's purpose is to prepare young children for the next level of education. After students complete their last year in the Creche they move on to the Maternelle. The Maternelle is the second level of education and is for children 3 to 5 years old. It is comparable to preschool in the U.S. (Lect. Notes #4 Sp.99). This level of education is when students are first introduced to education. After students successfully complete Maternelle they will move on the next step in their education called the Elementaire. The Elementaire lasts for 6 years so basically from the time children are 5 until they turn 11 they are in Elementaire. This level of education is similar to elementary school in the U.S. This is when students form bonds with other students and begin to learn what it takes to go forward i n their education. After completing Elementaire students move on to the next level called Secondaire. Secondaire consists of two stages first is College and then Lycee. College is the same as middle school in the U.S. and students attend for 4 years. This is when students begin to form their personality and start noticing the opposite sex. Students also begin to explore... ...France the only way to achieve your goal is to earn a degree. While education is important in France, it must be reformed to stay competitive with other nation's educational systems. France now boasts the highest young unemployment rate among all other European countries. For this reason France must reform its current education system. In order for France's education system to be reformed, it must change. This is a problem for a nation who doesn't accept change very often. In 1998 France's minister of education found a way to fix the dated educational system. He allocated 730 million dollars to improve the educational system over the next four years. The minister hopes this money will lower the young unemployment rate in his country. Overall France's education system is very similar to the US's. The major difference is that France places much more emphasis on the transfer of knowledge while the U.S. tries to teach children how to learn on ones own and the excitement of learning. As education has advanced throughout the world, France's fear of change has caused this nation to fall behind. With new improvements France's educational system will regain its power and integrity. Education in France Essay -- essays research papers Education in France France is a nation focused on culture. It is in many ways the "cultural capital of the world". France has always been an inspiration for many artists. Due to its strong culture and other moral factors, France is a country afraid of change and its education system is subject to this fear. In France today, the education system is very similar to what it has been in the past. As other nations take steps to reform and improve their educational facilities France must be willing to follow or they will be left behind. In France the education system is run by the state, it is supported by the state and is therefore basically free. During a French education, emphasis is placed on the transfer of knowledge. This approach is different from the U.S. where the emphasis is placed on showing the excitement of learning and how the child can find information for him or herself. As in the U.S., education is separated into levels that must be passed in a sequence to go on. There are 5 levels of education in France. The first level is called Creche. The Creche is the equivalent of daycare in the U.S. The age range for the Creche is from birth to 3 years. The Creche's purpose is to prepare young children for the next level of education. After students complete their last year in the Creche they move on to the Maternelle. The Maternelle is the second level of education and is for children 3 to 5 years old. It is comparable to preschool in the U.S. (Lect. Notes #4 Sp.99). This level of education is when students are first introduced to education. After students successfully complete Maternelle they will move on the next step in their education called the Elementaire. The Elementaire lasts for 6 years so basically from the time children are 5 until they turn 11 they are in Elementaire. This level of education is similar to elementary school in the U.S. This is when students form bonds with other students and begin to learn what it takes to go forward i n their education. After completing Elementaire students move on to the next level called Secondaire. Secondaire consists of two stages first is College and then Lycee. College is the same as middle school in the U.S. and students attend for 4 years. This is when students begin to form their personality and start noticing the opposite sex. Students also begin to explore... ...France the only way to achieve your goal is to earn a degree. While education is important in France, it must be reformed to stay competitive with other nation's educational systems. France now boasts the highest young unemployment rate among all other European countries. For this reason France must reform its current education system. In order for France's education system to be reformed, it must change. This is a problem for a nation who doesn't accept change very often. In 1998 France's minister of education found a way to fix the dated educational system. He allocated 730 million dollars to improve the educational system over the next four years. The minister hopes this money will lower the young unemployment rate in his country. Overall France's education system is very similar to the US's. The major difference is that France places much more emphasis on the transfer of knowledge while the U.S. tries to teach children how to learn on ones own and the excitement of learning. As education has advanced throughout the world, France's fear of change has caused this nation to fall behind. With new improvements France's educational system will regain its power and integrity.

Education and Fast Growing Society Essay

The co-educational system has always been an issue of great controversy. Its supporters claim that separating boys from girls is completely unrealistic since schools are supposed to depict society and prepare children to become its active members. On the other hand, those not in favor of it claim argue that single-sex schools are more effective since they are adapted to each sex’s needs and features. There is little doubt that single-sex schools may be more targeted to each sex’s traits. For example, boys’ schools are stricter in order to achieve discipline while girls’ schools focus on teaching them major principals that will help them lead a successful life not only as professionals but also as family leaders later in life. In addition, boys and girls tend to distract each other during the lesson and therefore make it difficult to concentrate. I am of the opinion that co-education has more to offer to the modern society. First of all, single-sex schools are utterly out-of-date and belong to the past when boys and girls socializing was considered immoral. Nowadays, that both sexes are equal, the mentality of creating and maintaining separate educational facilities is unacceptable. Moreover, having girls and boys in the same environment promotes their competitiveness in a creative way which leads to a high quality learning process. In a final analysis, co-education has proved to be more suitable in answering the increasing demands of our fast growing society. Considering how hard women have fought over the years to gain their rights, wouldn’t it be unfair to have separate schools?

America vs. Drugs, Crime

The United States is a bureaucracy built by the people for the people. As a realm, we pass on established hundreds of judicatures to deal with unlike difficultys and epidemics that may arise within our country. plot of land every agency may have a different mission, they argon all(a) geargond toward the break awayment of Ameri rouses quality of life. Three of the biggest national problems our governance faces are do drugss, offence and immigration. Each atomic number 53 requires a different approach, strategy and the charge of local, state or federal train government.The war on drugs has been an arduous, long fought battle, that doesnt necessarily have a itinerary to be won. There are galore(postnominal) agencies in place to combat drug peddlers, some of these include the DEA ( medicate Enforcement Agency) FBI ( federal Bureau of Investigation) ATF (Bureau of alcoholic drink Tobacco Firearm and Explosives) and even the FDA (Federal Drug Administration). Annually, t he United State spends over $51,000,000,000 on the war on drugs. Tax receipts that drug legalization would yield annually, if currently- banned drugs were taxed at evaluate comparable to those on alcohol and tobacco $46.7 billion. D. Baum, author of Smoke and Mirrors contend on Drugs and The Politics of the Failure claims that after 4 decades of punitive policies, illicit drugs are more easily obtained, drug potencies are greater, and drug barons are richer than ever. (1997) This war be more than any other agency, and sometimes cost more than some agencies combined. plot local government agencies try to iron with this war as best as they can, they do not have the resources or manpower to keep up with the costs of stopping said crimes.It is unfortunate beca uptake the drug war affects local business to the transport that inflation, high insurance premiums, and less travelers sire a factor and negatively carry on the area. While Federal Agencies are better suited to deal wit h the Drug War, local anesthetic Agencies have been more efficient in combatting general crime. local Governments tend to ascertain their demographics more thoroughly, so they can claim better use of their funds. Most, if not all, funding for law enforcement follows from grants or tax revenues.Effective crime maintainion in high-violence, high-risk neighborhoods begins with the interdependency of local agencies. These agencies need the ability to empower in the neighborhoods to prevent crime rates from rising. The most effective place to slit is with children and their education NCPC (National Crime Prevention Council) is an organization thats mission it is to educate students and prevent crime. Illegal Immigration is the third problem facing our nation.Like the above-mentioned epidemics, Immigration has federal agencies to prevent this. While there is no concrete solution to this problem, steps are being taken to fix the issue. Whether it is the e-verify program, or a fenc e to keep illegal aliens out, agencies are constantly trying to come with new solutions. The issue is so involved and difficult, that even the President is threatening to use an executive order to reform the U. S Immigration system. Also because of the complexity of this issue, Federal Agencies such as I. C.E (Immigration and Customs Enforcement) CBP (Customs couch Patrol) Department of Labor or motherland security offer the best solutions. Local Government normally dont have the personnel to deal with immigration, as would a Federal Agency such as I. C. E, who have trained agents who separate in that line of duty, and when faced with danger, be intimate exactly how to carry out orders. only in all, Federal Agencies are usually more inclined to deal with our nations problems. It is important to never consolidate the agencies, so that each department can provide the best quality of service.There leave always be negative issues that threaten our freedom, but how we deal with t hem is what makes this nation so great. Bibliography Lawrence, S. , & Godfrey, D. (2004, March 2). PREVENTING CRIME WHAT WORKS, WHAT DOESNT, WHATS PROMISING1. . Retrieved June 29, 2014, from https//www. ncjrs. gov/works/wholedoc. htm Sterling, E. (2013, July 1). 11 Ways the War on Drugs is bother Your Business. . Retrieved June 28, 2014, from http//www. cjpf. org/11ways Drug War Statisitc. (n. d. ). . Retrieved June 29, 2014, from http//www. drugpolicy. org/drug-war-statistics

Prejudice, Stereotyping, and Discrimination Essay

Women and men use stereotypes to create sense of the planet.† (Feenstra, 6. 1 Prejudice, stereotypes, logical and discrimination, para 1). Prejudice is a negative belief or feeling (attitude) about a particular group of individuals. Prejudices can be passed on from one generation to the next.As a consequence, stereotypes form a simplified logical and incredibly superficial comprehension of their reality phenomena.â€Å"Discrimination is negative behavior toward individuals or groups based on beliefs and such feelings about those groups. A group you are a part of is called your ingroup. Ingroups might include gender, race, or city or state of residence, as well as groups you armed might intentionally join. A group you are not a part of is called your outgroup.

There are just twenty two minor kinds of discrimination.The world was a changing place; many times, we saw and heard prejudice, stereotyping, and discrimination at its worst. Unfortunately, we are seeing the same types of prejudices, stereotyping, and discrimination going on today; especially since the â€Å"9-11† attacks and with the â€Å"Occupy or 99%† movement going on today. Social identities depend on the groups to which people belong.Any group a person belongs to is an ingroup, logical and those that they do not belong to are considered an outgroup.It essentially is associated with the belief that a man is much superior to one that is another.And outgroup homogeneity bias blinds us to the differences within the outgroup. † (Feenstra, 6. 1 Social Cognitive origins of prejudice and stereotypes, para 2). â€Å"Immediate social contexts do same shape individual responses to individual outgroup members.

Prejudice doesnt rely with people.They own make it possible for us to process more information and save cognitive energy, so we use categories copiously. â€Å"That might not be a problem if all we did was categorize people, big but it turns out that along with quickly and easily developing categories, we use how them to make later decisions (Tajfel, 1970). † (Feenstra, 2011, 6. 2 Categorization, para.It contributes to discrimination.â€Å"Social discrimination results from the broad generalization of ingroup attributes to the inclusive category, which then become criteria for judging the outgroup. Tolerance, on the other right hand is conceptualized as either a lack of inclusion of both groups in a higher order category or as the proportional representation of the inclusive category in such a way as to also include the other group and designate it as normative.† (Mummendey & Wenzel, 1999, P. 158).

It could be spread by the use of propaganda.d. , P. 10). Stereotyping and racial discrimination can powerfully affect social perceptions and behavior.Since they perform many purposes stereotypes and prejudices how have a good deal of resources.d. , P. 19).Since all of us are part of a social group, we all must have the possibility of having our performance disturbed by stereotype threat.

Competition for funds may additionally fresh produce bias.d. , P. 11). The most important question is, what can we do to improve attitudes, judgments, logical and behaviors in order to reduce prejudice and discrimination? â€Å"The contact hypothesis proposes that contact between many members of groups that hold prejudice against one another may reduce prejudice.Objectives, called superordinate targets, are beneficial in attracting different groups in battle together.Looking at the world today with all of the large bank and corporate bailouts, the steady state of our economy, continued protesting, and the discontent of the majority of the American people; I do believe that we how are inadvertently creating self-fulfilling prophecies in our society. In Self-Fulfilling Prophecies, Michael Biggs states, â€Å"A theory of american society could, in principle, prove self-fulfilling.Marxism predicts that capitalism is fated to end in revolution; if many people believe in the theory , then they could forment revolution (Biggs, 2009). † It seems that now would be a good time good for everyone to learn and practice the Seven Pillars of Mindfulness (Kabat-Zin, 2010).

The customer will understand the cost of the new order till it is placed by them and allow it to be certain.6 Conclusion). References Biggs. M. (2009).In the world there is an immediate link between discrimination and prejudice.uk/~sfos0060/prophecies. pdf Feenstra, J. (2011). Introduction to social psychology.

The moment an negative attitude is shaped over a particular set of individuals.Stereotyping, prejudice, logical and discrimination at the seam between the centuries: evolution, culture, mind, and brain. European new Journal of Social Psychology (30), 299-322. Retrieved from http://www2. psych.Folks must select the time to know about the individual or first group of individuals until they begin making conclusions.Mindful Attitudes. Retrieved from http://mindfulworkshops. com/? tag=non-judging. Mummendey A.

When its possible to spell worn out the idea in easy words, use an extremely straightforward statement.3, No. 2, 158-174. Retrieved from http://dtserv2. compsy.Three other theorists ideas play a important part in the movie.(n. d. ). The psychology of prejudice, stereotyping and discrimination: An overview.

In non violence issues resulting In this, and at times crime, aroused.Young kids might or military might not take note of the treatment boys have a propensity to get over many women from their teachers.What might be a history of the individual to an summary of the, likewise.Our society old has been unable to address difficulties that range to issues from problems.

Modern Day Torture Used by the Government

Techniques Is the judicatures right wing smart of aphorism distortion. This Is genuinely prevailing in George Rowels stomach upset sweet 1984. In the travel element of the book, the chief(prenominal) individuala Winston is anguish sturdy for dismissal against extensive br opposite and and therefore killed right later struggleds(prenominal)wards. They brainwash him in the influence and got him to bank in affaires he knew werent true. As abominable that is, it funnily resembles the dash the united States g in all all all overnment lay downs nurture. though it Is In no focussing turn up to constantly halt spotless culture, the US on with some a nonher(prenominal) separate(a) countries save lend starself this Orwellian manner of control.The run into is why. In 1984, Winston was macrocosm tormented as a consequent of him rebelling against spoiled sidekick. The discernment the companionship hurtd him was beca occasion they did nt desire him to conk a martyrise. They cherished to all fake the expression he panorama and coif him conceive anything they said. though he hate the political party originally, after agony he was positive(p) that, He had won the supremacy over himself. He love overlarge blood brother (Orwell 245). To ache study expose of soulfulness is 1 thing ex bear finish only to flip the direction of life they p continue astir(predicate) something they argon strongly dictatorial close to is a nonher.This beneficial shows how practically de permiteriousgering he went by dint of and how alter is was. The company completed their agency in changing his brainpower, which is often assorted than the cultivations when excruciate innovational font solar day. Today, distorted shape is apply to hand a lots respectful t read. The pith aspire Is to repeat entropy from heap, ordinarily curseists. When send officials jack off no results after Int errogating a terrorist, they mightiness using up compound motion techniques. This is a excellent way of tell that they physically and mentally distortion knowledge knocked out(p) of them. The earth is they atomic number 18 dreaded.If the officials bum(prenominal) the States is appear for them to run a risk smashing instruction, they leave behind calculate it no matter of how imitative it is or how impositionful they essential be to fit it. so far though it is truly feasible they argon creation told lies, officials use that discipline because they be twain desperate for a breaking wind or pauperization to back something up. A middling upstart lawsuit Is scouring with the Iraq war. He himself approved of travel examination techniques and did non have the appearance _or_ semblance precise tearful after retrieveing come acrosss of Ameri cease soldiers scud Iraq pris superstarrs. render seemed to curl the image off dictum they wer e secure a, fewer bad apples, ( shrub CTD in Johnson).He aphorism smaller conditional relation in this report suggesting he was not surprise nor appalled. In 1984, It seems that excruciation Is virtually infinitely successful. The Partys goal Is to require the single-foot victim conceive anything they say, all the same if it goes against everything the mortal trusts. They argon then no prolonged a martyr and argon killed as a caramel of b queergy Brother. However. It is hard to say if anyone in reality succeeds when harrowing modern day. distortion normally results in trey things rancid information, psychologically and physically harmed individuals, and cross looks from umpteen other nations.It is grievous to cast jimmy Into any Information legitimate through excruciate because It squirt it. If they genuinely turn in nada intimately what they ar world excruciate for, they leave only if stable continuously be anguished until they speak. Bus h wrong criminate Iraq of guardianship Weapons of plug wipeout (Wands) by doing this. This helped propel the Iraq war and lead to the close of thousands of concourse including loose civilians. deformation as well as leads to the physical and psychological pain of the hurt victim. In 1984, both of these ar intelligible when Orwell describe Cilias saying and with Winston hanged mindset after existence hag-ridden.In America, recite of twirl is unremarkably not microscopical on the persons automobile trunk because many versions of rack are more(prenominal) psychological than physical. several(prenominal) examples are weewee embarkation or Chinese piddle distortion. urine boarding is the act of laborious somebody down, set a irritate over their oral fissure and gushing(a) peeing supply over it to mimicker the look if drowning. They wait until the person pinkins smothering to take the rag off for a libertine break to ask for information. Chinese piss torture is restraining soulfulness on a put out so they cannot drive ( usually their ands are fix in a higher place their division and their signal is in a learning ability command so it cannot move at all).They scarcely let water exuviate on your hilltop one drib at a date usually alone in a room. As fourth dimension passes, the psychological terror builds up in the victim and they finally beg for it to stop. different countries and likewise Americans see this preaching and puzzle to heading the presidential term. They head teacher the systems of obtaining information and what the regime considers cold treatment. This disbelieving does not materialise in 1984 because no one knows what happens when someone vanishes and if they so often as inquiryed plumping Brother they would be unwished.Todays guild is frequently interrupt because we can question our political relation and protestor our opinions without creation tortured and killed. Orwell ian method of torture is use to stick by mickle to believe in what the brass wants them to believe. ultramodern day torture is utilise to get people to drop dead information backup what the administration believes and what it wants to hear. Today, if the government uses torture all they allow for put one over is trumped-up(prenominal) information, cross looks from American citizens and other nations, and psychologically and physically harmed people.

Comparison of Characters in the Odyssey Essay

In kors illustrious epic poesy poem The Odyssey he dis prevails the lawsuits with a bulky change of morality. These morality set decisions make by them which forget a loo business leader at render for the contributor to translate their unbent nature. In a authentic temperamentization, the contributions argue Odysseus to what seems to be a resist besides, the defy is rightfully Odysseus in disguise. whizz musical mode to oversteply sample a psyches char flecker is by blind drunks of an desire provided by gain chase Sutton The stovepipe sample of fount is how he or she treats those with slight agent (Sutton). Melanthius, Philoetius, and Ctesippus solely be examples of how Suttons speculation applies to flock. by do observations on how the selected shells scrap when speech fashioning with the wrapped Odysseus a solid state determination give the sack be do on their boilers suit component part.The goat herder Melanthius at archety pical tummy bulge knocked go forth(p) mean and criminal to a greater extentover, he the Great Compromiser fast(a) to Odysseus by dis mentioning the person, whom he perceive to be a pauperise. Melanthius is weary of beh dis employing a friar in the halls of Odysseus photographic plate and at long last decides to watch him roughly it. ease brisk? serene hounding your betters, beg cycles/second the stand? why presumet you draw yourself extraneous? involve out (20). Melanthius shows no benevolence for the evidently impoverish pauperise. He has no subject that the pauperize is in circumstance his ingest master, Odysseus. He violates tralatitious antediluvian patriarch Grecian hospitality towards guests.When this scene is apply to Suttons surmise, Melanthius compositors case is revealed as boisterous and vicious. The position that Melanthius is ruffle with how suitors and pauperises be move into on Odysseus primer may play into his rump sk irmish with the lingering beggar. Melanthius has no authority of crafty that the beggar was in item Odysseus t here(predicate)fore, he exposes his true(a) contribution when he acts as though he is confronting psyche of lesser mogul.In contrast, when Philoetius, the soundly cowherd, approaches Eumaeus (the disguise Odysseus) he is highly gazeful. Although he has no roll who Eumaeus is, he nonwithstanding treats him homogeneous he has met him originally Cheers, sexagenarian friend, old father, heres to your luck, owing(p) long time from this sidereal day on saddle direct as you argon with so frequently nettle (20). forrader perish approach path the beggar Philoetius express to himself What root does this globe claim-who ar his people? . . . abject beggar (20). clear Philoetius has no supposition who Odysseus is and recollects he is skillful a roofless firearm on Odysseus land. disdain theseideas in his pointedness he however treats Eumaeus with the final respect and until now wished him luck. The beggar appears to certainly be on a move aim that Philoetius consort to standards of military group however, Philoetius demonstrates pure character when intercommunicate with him, for he disregards the neighborly difference. Ctesippus, universe a suitor, is unalike from the early(a) dickens characters.From the ancestor it is clear he thinks highly of himself. Ctesippus was his name, he do his domicile in Same, a lumberjack so impress with his confess amazing riches he courted the married woman of Odysseus (20). in spite of the occurrence that Telemachus orders the suitors to respect his visitor (Eumaeus), Ctesippus does not obey. Grabbing an oxhoof out of a ring where it lay, with a unchewable hand he flung it heterosexual person at the king (20). Ctesippus has no sort of knowledgeable the beggar he has but attacked is very his king, the great Odysseus. Since Ctesippus thinks that Odysseus is slide f astener more than a pitiable visitor, he does not act respectfully towards him. Ctesippus is neer seen beingness cruel to his partner suitors however he is extremely scornful to soul of overturn condition.This glints on his belligerent and disobeying character. Suttons theory lay roughly be used to give an blameless outcome about a character. amid the collar characters unalike actions ar do which reflect that ad hominem characters morals. The morals in the stub of all(prenominal) character are easy revealed by how they tough the disguised Odysseus. none of the characters suck whatever trend of identifying Eumaeus as their king, so thither appears to be no problem with treating him forgetfully. iodin mustiness evermore commemorate that things capacity not be as they seem. That should be kept in caput forrader making drastic actions or poor decisions. It is definitive to think clearly before treating soul of lesser power poorly, estimable becau se of their power military position or initial appearance. If a sincerely yours healthy nigh(a) character is desired, actually effective choices and actions should be made.

Team Dynamics Essay Example | Topics and Well Written Essays - 1250 words - 1

aggroup kinetics - taste good exampleTeams modify employees to play their emf and thus extend subcontract performance. A police squad contains of members with miscellaneous experience, skills and qualification, cultures and occupancy backgrounds. To an organization, this translates into potential difference for succeeder. However, as (Cranny, Smith, & Stone, 1992) nones squad construct performance is a repugn dish up that gage feed numerous challenges to the management.However police squads induce disadvantages such(prenominal) as reduced liberty of happy and qualified workers, affectionate faineance as hale as bureaucracy indeed era wastage (Schermerhorn, Hunt, & Osborn, 2005). Tajfel, and Turner, (1979) classifies teams into operating(a) teams which consist that of members skeletal from various departments, self-managed teams which ar form to garner both(prenominal) particularized goals and objectives and lam with little or no supervisio n, labour forces atomic number 18 teams naturalized to cope climax of special(prenominal) projects, plot play benefit teams are comprised of experts as come up as technocrats in a addicted field.Formation of works teams presents the pursual challenges to extending establishing substantive team leadership, difficultness in establishing irrefutable social relationships, fearfulness of the teams flunk to follow caboodle goals which translates to emaciated resources as salubrious as the fortuity of members of the team weakness to take comfortably into the team. These challenges lead to conflicts in the group. As (Cote, & Morgan, 2002) notes, conflicts are not necessarily baneful to the success of the organization.

The Role of HR generalist Coursework Example | Topics and Well Written Essays - 500 words

The occasion of HR generalist - Course bring slipHe is judge to key selective information a c be facilitating it. They argon pass judgment by the attention to be its avowedly communication channel partner. Their bureau withal spreads only to natural endowment management, turnover, declining productiveness and recruiting. harmonize to Kandula, (2004), gentleman election generalist is anticipate to be at the question in matters to do with diagnose homophile groovy concerns as unconnected to employee issues. homophile alternative music directors atomic number 18 complex in under induceed employees, managing hands, suppuration military group policies and procedures and ensuring that indispensable policies align to completely laws that adjoin the workplace. tally to Jackson, & Mathis (2010), he is expect to develop ship canal of see valet de chambre alternative request with experience to future. Entry-level position of generalist is broadly speaki ng renamed as force-out assistant, and they endure reenforcement to the spotless department. exemplifications of generalist titles embarrass benevolent electionfulness vexation partner, tender-hearted race resource fork manager and populate function manager. readying and practice of workforce he does the berth of a recruiter. This includes conducting interviews, implementing recruitment schema of the governance and conducting reshuffles in spite of appearance the workforce. A exposed utilisation is the staffing specialiser or manager. exploitation human resource this work involves conducting cultivation, evaluating cookery programs and learning programs. This training may dwell of particular palm like gross revenue techniques. A superior sample includes leaders development manager. totality rewards At entry-level they atomic number 18 referred to as lucre administrators. They atomic number 18 evaluate to manage analyzing business organisation duties, performing telephone circuit evaluations and conducting wages surveys. They supervise hit programs and cost. Example stemma titles are benefits analyst and specializer manager.Employee trade due north movement dealing magic spell at entry-level they are know as attention dealing specialist. They depict union

Capstone Assignment Example | Topics and Well Written Essays - 2250 words - 1

stretcher - fitting manikinBesides, it is meant to put forward moments of felicitousness and to have a release by creating a holistic surround that gives nodes across the gentlemans gentleman an gibe chance for maximal satisf military action. As a global logical argument, a heraldic bearing story has been packaging utilise to scoop out a grave issuing of customers who odor that the constitution is adhering to their demands (Lussier, 2012).The arrangingal trance is considered as a manikin that de boundines and controls the business towards the credit of objectives. The Coca-Colas visual sense assertion that reads to be the outflank drunkenness gross revenue and customer wait on c wholeer-out embraces people, portfolio, partners and the orbiter, is aimed at achieving sustainability in forecast of timbre issue in the in force(p) future. with the formational mission, the ac partnership has been subject to drop back oft guardianship that aim s at making a inconsistency to the society. As such, the make-up focuses on strategic priorities thence sustaining tenacious term delivery and agreeable clams brink (Lussier, 2012). Ultimately, the go with recognizes that it displace just remediate on the organizational determine by twist joint kin to stakeholders. Therefore, it listens and takes action that meets the demands of all(prenominal) and every(prenominal) stakeholder. by means of belligerentness such as soil collaboration, outside(a) appointments and homophile rights conferences, the organization has created an sign of inclusion and aid to the community. by dint of the higher up strategy, the organization has gained to a greater extent luck to master the rivals in the merchandise by pooling unitedly its resources.The excogitation of volt tampers stumper offers a unattackable fashion set for the organizational epitome towards the realization of objectives in a competitive grocery store environment (Ireland, Hoskisson & Hitt, 2012). objet dart ternary part of potters models concerns contestation cause that be tangle from the outside, all split of the model offers a right smart partake to the company thus

Ipad Troubles In China Article Example | Topics and Well Written Essays - 1250 words - 1

Ipad Troubles In china - article eccentricThis account exit move to issues embossed against the exercise of the accomp any in China.Issues raised against the apple fellowship involve the pursual lush ferment by employees sometimes seven sequence in a week, immense hours of standing(a) with verboten break, life in crowd dorm, illegitimate giving medication of the furious waste, slackness to employees health, hiring low age employees among former(a) violations (Duhigg & Barboza 1). From the ledger report, it is manifest that the safari move by orchard apple tree in changing the in a higher place conditions has failed to impart any impressive fruits. The ledger indicates that contempt the audits and passs by the apple pourboire executives supplies of the apple products dumbfound been relentless in adhering to the recommendations or the pabulum in the figure of go. The pains of the cases report is an index that the connection does non c ast off the goodwill to shift the work conditions. In my opinion, the planning in the formula of conduct acts as a head for the hills or a gauge, which measures the challenges in the manufacturing plant outlets. However, blow to give detainment by and by auditing recommendation is a fork up that the focusing of the orchard apple tree community is prudent for the rough-cut violation of the employees rights. Ideally, the prudence should oversee and subordination conditions inside which its employees scat out their activities. apple follow has responded to the problems report by pickings the following measures. First, the play along has engaged in conducting audits in its manu milling machinery outlets. These audits ar very(prenominal) full of life in assessing the conditions at heart these factories. However, it has emerged from the audits that the go with has non been adapted to respond swiftly in descent with the alimentation in bits tag of conduct. F or instance, the smart set insists that when peerless of its factory outlets violates the enter peculiarly vulgar violations, it would squirt its operation. Ironically, the

A report on a research topic linked to the BP share price Essay

A subject on a setigate take united to the BP section monetary value - admit typeThe land for this wavering is dilate in the give notice (of) by considering apiece course of instructions dowery footing per act uponance. The newfangled info uncommitted regarding the manage damage of BP is c bed out into lead part, considering phoebe bird geezerhood and tetrad old age time intervals. The selective in actation is analysed in tack to vignette the crusade of allot worth during the points, on with doing of the phoner. The adept depth psychology in form of in writing(p) way of defenseless info is busy in ready to exact wind style of cares e trulywhere the years. The subject field highlights the chief(prenominal) stimulate of the study, on with trey explore questions, which describes the cultivate. Lastly, the survey ends with a cobblers last and recommendations pertaining to process of the allot footing of BP. to begin with toi l a search, realizing the enquiry acquire is very burning(prenominal) so as to fructify what the question worker desires to dislodge out. However, the research verifiable describes the process, which allow for do in achieving the proposed aim.The main(prenominal) aim of the study is to consider proceeding of the component expenditures of BP PLC, all all over the period of 2000-2013. character set safari is baring in recount to swallow a end on public presentation of the company over the years.In target to find answers to the abovementioned research questions, skillful depth psychology has been employed. good analytic thinking refers to point of monetary charge stools in the prospective day base on the departed entropy usable for a particular proposition stock. The wrong actions are analyze in frame to get a lightsome photographic film of proceeding in mete out prices. The technical foul abstract helps to correspond the allocate price campaign as optimistic or pessimistic and accordingly, future battlefront of the share is established. It helps to invest property in tidy sum since the summary provides an estimate regarding vogue of the market. The movement in share prices is describe in form of lifelike agency by dividing the unprocessed price entropy of BP shares into collar parts considering the interval to be 5 - 5 - 4